The 99 Agency

Empower Every One.
Helping music brands create lasting impact.
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about
HELPING MUSIC BRANDS CREATE LASTING IMPACT.

Empower Every One.
At The 99 Agency, we believe that every business has the power to create meaningful connections and drive transformation. Guided by our philosophy, “Empower Every One,” we are dedicated to empowering entrepreneurs and business owners to unlock their full potential.
We understand that every great business starts with a need—your ‘99’—and thrives when it connects with its ‘one.’ Our mission is to bridge that gap by delivering innovative, tailored solutions that turn your vision into measurable success.
Through strategic insight, creative problem-solving, and an unwavering commitment to excellence, we help businesses grow, adapt, and thrive in today’s ever-changing landscape. Whether you’re looking to expand sales channels, refine your brand, or launch a new product, The 99 Agency provides the tools, strategies, and support to empower your business at every step.
More than just an agency, we aim to be your partner in growth, dedicated to helping you seize opportunities, overcome challenges, and achieve lasting impact.
What’s holding your business back? Let’s build something extraordinary—together.
Antonio Ferranti
Founder, The 99 Agency
services
HELPING MUSIC BRANDS CREATE LASTING IMPACT.
sales
Your customers are everywhere. We know how to connect them to your musical products. The 99 Agency partners with the biggest names in music retail, wholesale, and digital platforms to amplify your reach.
marketing
The 99 Agency crafts your unique value message, creates high-impact content, drives social media and PR, and integrates it all seamlessly with your website and e-commerce. Let us help your brand find its voice and thrive.
oem
Unlock new revenue by pairing your brand with high-quality music products from top factories—without heavy R&D or manufacturing costs. The 99 Agency helps world-renowned brands amplify sales and marketing through the power of OEM.
business development
Partner with The 99 Agency to build a foundation for lasting success in a rapidly evolving industry. Together, we’ll craft a symphony of growth that exceeds expectations and propels your business toward greatness.
CONTACT
"superb"
Antonio is a superb marketing machine! I have rarely met anyone as passionate, enthusiastic, and creative as he is when it comes to marketing and/or selling a product he truly believes in. I have worked with Antonio for a number of years, and appreciate his willingness to lend his ideas and talents to whoever asks for his advice or opinion. I certainly want him behind my product.

Dave Black
Bestselling Author, Educator, Musician and Photographer

"impressive"
Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.

Rich Lackowski, VP of Digital Products
Alfred Music

"excellence"
Antonio brings three great qualities to his work: passion, imagination, and dedication. He is passionate about the people that he works with, the clients he works for, and the products that he recommends for their stores. Antonio applies his imagination to developing creative solutions to operational challenges. And, Antonio is dedicated to success. He is tireless in his efforts to complete the sale. He is not satisfied unless the client is satisfied. He is an excellent sales professional.

Danny Rocks, Music Products Industry Leader
The Company Rocks

"thoughtful"
Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.

Stephanie, Client Development
Crunchbase

"motivating"
Antonio's leadership abilities were highly motivating when working with him as part of a sales team. He exhibited tremendous enthusiasm for the sales strategy and its processes, in addition to encouraging employees, and always taking the initiative to look for alternative ways to increase revenue, for example, by developing new product ideas for the company which it had profited greatly from. Antonio is an amazing team player, with a competitive spirit that keeps everyone involved focused on the goals at hand, and yet also inspired the team with a vision for the goals ahead.

Mariam Joan, Analytics Engineer
Netflix

"invaluable"
Antonio always has a reasoned, informed, and intelligent answer to any question regarding sales that I pose to him. To paraphrase a line in "The Music Man," He DOES know the territory! Antonio's advice has been essential in helping me produce and design a product whose sales potential can be maximized in the marketplace. That, and a great sense of humor make him invaluable to be around.

Cary Ginell, Publishing Administrator
Megatrax
blog
The Ides of Business
March 7, 2025
Now Boarding The Future
July 21, 2024
A Hard Climb
July 2, 2024
Birth Of A Salesman
June 25, 2024
Picking A Winning Brand
June 18, 2024
Riding the Waves
June 12, 2024
The Power Of Our Story
June 4, 2024
Prompting A New Renaissance
May 28, 2024
Accelerate Success
May 21, 2024
The Stoic Entrepreneur
May 14, 2024
To Boldly Go
May 7, 2024
From Brick & Mortar to Click & Mortar
April 30, 2024
contact
HELPING MUSIC BRANDS CREATE LASTING IMPACT.

Empower Every One.

Helping music brands create lasting impact.

about

HELPING MUSIC BRANDS CREATE LASTING IMPACT.

Empower Every One.

services

HELPING MUSIC BRANDS CREATE LASTING IMPACT.

sales

Your customers are everywhere. We know how to connect them to your musical products. The 99 Agency partners with the biggest names in music retail, wholesale, and digital platforms to amplify your reach.

marketing

The 99 Agency crafts your unique value message, creates high-impact content, drives social media and PR, and integrates it all seamlessly with your website and e-commerce. Let us help your brand find its voice and thrive.

oem

Unlock new revenue by pairing your brand with high-quality music products from top factories—without heavy R&D or manufacturing costs. The 99 Agency helps world-renowned brands amplify sales and marketing through the power of OEM.

business development

Partner with The 99 Agency to build a foundation for lasting success in a rapidly evolving industry. Together, we’ll craft a symphony of growth that exceeds expectations and propels your business toward greatness.

"superb"

Dave Black

Bestselling Author, Educator, Musician and Photographer

"impressive"

Rich Lackowski, VP of Digital Products

Alfred Music

"focused"

Antonio has always been very focused. He is very responsive to the needs and requirements of our business.

Cathy Allenovitch, Academic Planner & Buyer

Baker & Taylor

"excellence"

Danny Rocks, Music Products Industry Leader

The Company Rocks

"thoughtful"

Stephanie, Client Development

Crunchbase

"creative"

Antonio is a knowledgeable and personable sales manager with a deep knowledge of both the book industry and the music industry. He is very pleasant to work with and has creative ideas for how to build win-win partnerships.

Laura Driussi, Strategic Partner Manager

Google

"motivating"

Mariam Joan, Analytics Engineer

Netflix

"invaluable"

Cary Ginell, Publishing Administrator

Megatrax

"insightful"

Antonio is one of my go-to sources for reliable and knowledgeable insight on music industry trends. He's one of the industry's new leaders.

Zach Philips, Director of Member Services

NAMM

"outstanding"

Antonio Ferranti is an outstanding communicator and effective sales person. His knowledge of the marketplace and enthusiastic creativity make him an excellent collaborator, from product development to merchandising. We are proud to have Antonio representing our products.

Nathaniel Gunod, VP of Product Development

Workshop Arts

"passionate"

Antonio is responsible for the initial idea of partnership between the Alfred Music and Penguin RandomHouse companies. He is so passionate about what he does, especially going after new business in unique ways. I applaud his enthusiasm and creative vision.

- Howard Wall, Director of National Marketing

Penguin Group USA

"dedicated"

Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.

Aaron Stang, Grammy Award-Winning Editor

Warner Bros. Music

blog

contact

HELPING MUSIC BRANDS CREATE LASTING IMPACT.