• ONE MAKES THE DIFFERENCE

    Business Development Solutions for Music Brands

  • Who We Are

    Business Development Solutions for Music Brands

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    ANTONIO FERRANTI

    Founder 

    Antonio Ferranti is an award-winning sales, marketing, and management professional with 25 years of successful, results-driven experience leading the music industry's top organizations.

     

    Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, public speaking, and public relations.

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    THE 99 AGENCY

    One purpose. Unlimited possibilities.

    At The 99 Agency, we believe that every entrepreneurial journey starts with recognizing a need. This is the essence of our core belief: “The Business of One.”

     

    We know that every product or service stems from a need, and each need has a potential customer. This fundamental relationship guides our approach. We all have our ‘99’, but we seek the ‘one’.

     

    Our mission is to connect customers with businesses, bridging needs with solutions. We are committed to excellence, creativity, and leveraging our extensive network to help music brands exceed customer expectations.

     

    By crafting tailored strategies, we address your brand’s unique challenges and opportunities, offering solutions that drive lasting success.

     

    Whether your goals are to expand sales channels, strengthen brand identity, or navigate product development, The 99 Agency is your partner in progress. More than just an agency, we are your link to realizing the potential of ‘one’.

     

    What’s holding your business back from reaching your ‘one’? Let’s unlock your possibilities together.

  • What We Do

    Business Development Solutions for Music Brands

    SALES

    Your customers are searching for your musical products and solutions in multiple channels. We have the experience and network to connect you.

     

    The 99 Agency works closely with the world's largest and most recognized music retailers, wholesalers, and digital delivery platforms.

    MARKETING

    From clarifying your unique value message, generating high-value content, social media, and PR, to seamlessly integrating that with your website and e-commerce platform, The 99 Agency is ready to help your brand and business find its voice.

    OEM

    Leveraging the power of your brand by harmonizing it with high quality music products, from internationally renowned factories, without the staggering investment in R&D, tooling, and manufacturing has been the key to newfound revenue for many companies.

     

    The 99 Agency has helped world-renowned brands expand their sales and marketing through the power of OEM.

    BUSINESS DEVELOPMENT

    Putting it all together. Partnering with The 99 Agency isn't just about short-term gains—it's about building a foundation for long-term success and sustainability.

     

    Trust us to be your guiding light in a rapidly evolving industry, and together, we'll orchestrate a symphony of success that resonates far beyond expectations. Choose The 99 Agency and let's harmonize your company's journey towards greatness.

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    Impressive ...

    Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.

     

    Rich Lackowski, VP of Digital Products

    Alfred Music

  • What We Support

    Business Development Solutions for Music Brands

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    INTERNATIONAL MUSIC PRODUCTS ASSOCIATION

    namm.org

    The National Association of Music Merchants (NAMM), is a not-for-profit association that promotes the benefits of making music to people of all ages and strengthens the $17 billion global music products industry. Our association serves as a hub for people who seek the newest innovations in musical products, recording technology, sound and lighting.

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    MUSIC TEACHERS NATIONAL ASSOCATION

    mtna.org

    With nearly 22,000 members in 50 states, and more than 500 local affiliates, MTNA is the preeminent source for music teacher support, where members embody like-minded values and committment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.

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    MUSICIANS AT PLAY FOUNDATION

    musiciansatplay.org

    Musicians at Play presents concerts with world-class musicians which highlight the musical heritage of Los Angeles, and raise funds for music mentorship programs. Each year, over 4,500 children, parents, teachers and community members have participated through student performances, professional development workshops, master classes and panel discussions.

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    PERCUSSION MARKETING COUNCIL

    playdrums.com

    The Percussion Marketing Council's mission is to increase interest and engagement in drumming and percussion activities by advocating for music education programs, expanding access to percussion instruments, and inspiring music-making opportunities. PlayDrums.com connects the activities of our members, drummers, and percussion community.

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    RETAIL PRINT MUSIC DEALERS ASSOCIATION

    printmusic.org

    The Retail Print Music Dealers Association is a professional trade organization founded to address the special needs and interests of the print music industry. RPMDA is a forum for exchanging ideas and building bridges, and provides opportunities for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future.

  • What We Think

    Business Development Solutions for Music Brands

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