ONE MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
ONE STRATEGY MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
ONE PRODUCT MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
ONE MESSAGE MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
ONE IMPRESSION MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
ONE CUSTOMER MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
ONE MUSICIAN MAKES THE DIFFERENCE
Business Development Solutions for Music Brands
Who We Are
Business Development Solutions for Music Brands
ANTONIO FERRANTI
Founder
Antonio Ferranti is an award-winning sales, marketing, and management professional with 25 years of successful, results-driven experience leading the music industry's top organizations.
Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, public speaking, and public relations.
THE 99 AGENCY
One purpose. Unlimited possibilities.
At The 99 Agency, we believe that every entrepreneurial journey starts with recognizing a need. This is the essence of our core belief: “The Business of One.”
We know that every product or service stems from a need, and each need has a potential customer. This fundamental relationship guides our approach. We all have our ‘99’, but we seek the ‘one’.
Our mission is to connect customers with businesses, bridging needs with solutions. We are committed to excellence, creativity, and leveraging our extensive network to help music brands exceed customer expectations.
By crafting tailored strategies, we address your brand’s unique challenges and opportunities, offering solutions that drive lasting success.
Whether your goals are to expand sales channels, strengthen brand identity, or navigate product development, The 99 Agency is your partner in progress. More than just an agency, we are your link to realizing the potential of ‘one’.
What’s holding your business back from reaching your ‘one’? Let’s unlock your possibilities together.
What We Do
Business Development Solutions for Music Brands
SALES
Your customers are searching for your musical products and solutions in multiple channels. We have the experience and network to connect you.
The 99 Agency works closely with the world's largest and most recognized music retailers, wholesalers, and digital delivery platforms.
MARKETING
From clarifying your unique value message, generating high-value content, social media, and PR, to seamlessly integrating that with your website and e-commerce platform, The 99 Agency is ready to help your brand and business find its voice.
OEM
Leveraging the power of your brand by harmonizing it with high quality music products, from internationally renowned factories, without the staggering investment in R&D, tooling, and manufacturing has been the key to newfound revenue for many companies.
The 99 Agency has helped world-renowned brands expand their sales and marketing through the power of OEM.
BUSINESS DEVELOPMENT
Putting it all together. Partnering with The 99 Agency isn't just about short-term gains—it's about building a foundation for long-term success and sustainability.
Trust us to be your guiding light in a rapidly evolving industry, and together, we'll orchestrate a symphony of success that resonates far beyond expectations. Choose The 99 Agency and let's harmonize your company's journey towards greatness.
Impressive ...
Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.
Rich Lackowski, VP of Digital Products
Alfred Music
Focused ...
Antonio has always been very focused. He is very responsive to the needs and requirements of our business.
- Cathy Allenovitch, Academic Planner & Buyer
Baker & Taylor
Excellence ...
Antonio brings three great qualities to his work: passion, imagination, and dedication. He is passionate about the people that he works with, the clients he works for, and the products that he recommends for their stores. Antonio applies his imagination to developing creative solutions to operational challenges. And, Antonio is dedicated to success. He is tireless in his efforts to complete the sale. He is not satisfied unless the client is satisfied. He is an excellent sales professional.
- Danny Rocks, Music Products Industry Leader
The Company Rocks
Superb ...
Antonio is a superb marketing machine! I have rarely met anyone as passionate, enthusiastic, and creative as he is when it comes to marketing and/or selling a product he truly believes in. I have worked with Antonio for a number of years, and appreciate his willingness to lend his ideas and talents to whoever asks for his advice or opinion. I certainly want him behind my product.
- Dave Black
Bestselling Author, Educator, Musician and Photographer
Thoughtful ...
Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.
- Stephanie, Client Development
Crunchbase
Creative ...
Antonio is a knowledgeable and personable sales manager with a deep knowledge of both the book industry and the music industry. He is very pleasant to work with and has creative ideas for how to build win-win partnerships.
- Laura Driussi, Strategic Partner Manager
Google
Motivating ...
Antonio's leadership abilities were highly motivating when working with him as part of a sales team. He exhibited tremendous enthusiasm for the sales strategy and its processes, in addition to encouraging employees, and always taking the initiative to look for alternative ways to increase revenue, for example, by developing new product ideas for the company which it had profited greatly from. Antonio is an amazing team player, with a competitive spirit that keeps everyone involved focused on the goals at hand, and yet also inspired the team with a vision for the goals ahead.
- Mariam Joan, Analytics Engineer
Netflix
Invaluable ...
Antonio always has a reasoned, informed, and intelligent answer to any question regarding sales that I pose to him. To paraphrase a line in "The Music Man," He DOES know the territory! Antonio's advice has been essential in helping me produce and design a product whose sales potential can be maximized in the marketplace. That, and a great sense of humor make him invaluable to be around.
- Cary Ginell, Publishing Administrator
Megatrax
Insightful ...
Antonio is one of my go-to sources for reliable and knowledgeable insight on music industry trends. He's one of the industry's new leaders.
- Zach Philips, Director of Member Services
NAMM
Outstanding ...
Antonio Ferranti is an outstanding communicator and effective sales person. His knowledge of the marketplace and enthusiastic creativity make him an excellent collaborator, from product development to merchandising. We are proud to have Antonio representing our products.
- Nathaniel Gunod, VP of Product Development
Workshop Arts
Passionate ...
Antonio is responsible for the initial idea of partnership between the Alfred Music and Penguin RandomHouse companies. He is so passionate about what he does, especially going after new business in unique ways. I applaud his enthusiasm and creative vision.
- Howard Wall, Director of National Marketing
Penguin Group USA
Dedicated ...
Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.
Aaron Stang, Grammy Award-Winning Editor
Warner Bros. Music
What We Support
Business Development Solutions for Music Brands
INTERNATIONAL MUSIC PRODUCTS ASSOCIATION
namm.org
The National Association of Music Merchants (NAMM), is a not-for-profit association that promotes the benefits of making music to people of all ages and strengthens the $17 billion global music products industry. Our association serves as a hub for people who seek the newest innovations in musical products, recording technology, sound and lighting.
MUSIC TEACHERS NATIONAL ASSOCATION
mtna.org
With nearly 22,000 members in 50 states, and more than 500 local affiliates, MTNA is the preeminent source for music teacher support, where members embody like-minded values and committment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.
MUSICIANS AT PLAY FOUNDATION
musiciansatplay.org
Musicians at Play presents concerts with world-class musicians which highlight the musical heritage of Los Angeles, and raise funds for music mentorship programs. Each year, over 4,500 children, parents, teachers and community members have participated through student performances, professional development workshops, master classes and panel discussions.
PERCUSSION MARKETING COUNCIL
playdrums.com
The Percussion Marketing Council's mission is to increase interest and engagement in drumming and percussion activities by advocating for music education programs, expanding access to percussion instruments, and inspiring music-making opportunities. PlayDrums.com connects the activities of our members, drummers, and percussion community.
RETAIL PRINT MUSIC DEALERS ASSOCIATION
printmusic.org
The Retail Print Music Dealers Association is a professional trade organization founded to address the special needs and interests of the print music industry. RPMDA is a forum for exchanging ideas and building bridges, and provides opportunities for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future.
What We Think
Business Development Solutions for Music Brands
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