Who We Are
Business Development Solutions for Music Brands
ANTONIO FERRANTI
Founder
Antonio Ferranti is an award-winning sales, marketing, and management professional with 25 years of successful, results-driven experience leading the music industry's top organizations.
Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, public speaking, and public relations.
THE 99 AGENCY
One purpose. Unlimited possibilities.
At The 99 Agency, we believe that every entrepreneurial journey starts with recognizing a need. This is the essence of our core belief: “The Business of One.”
We know that every product or service stems from a need, and each need has a potential customer. This fundamental relationship guides our approach. We all have our ‘99’, but we seek the ‘one’.
Our mission is to connect customers with businesses, bridging needs with solutions. We are committed to excellence, creativity, and leveraging our extensive network to help music brands exceed customer expectations.
By crafting tailored strategies, we address your brand’s unique challenges and opportunities, offering solutions that drive lasting success.
Whether your goals are to expand sales channels, strengthen brand identity, or navigate product development, The 99 Agency is your partner in progress. More than just an agency, we are your link to realizing the potential of ‘one’.
What’s holding your business back from reaching your ‘one’? Let’s unlock your possibilities together.
What We Support
Business Development Solutions for Music Brands
INTERNATIONAL MUSIC PRODUCTS ASSOCIATION
namm.org
The National Association of Music Merchants (NAMM), is a not-for-profit association that promotes the benefits of making music to people of all ages and strengthens the $17 billion global music products industry. Our association serves as a hub for people who seek the newest innovations in musical products, recording technology, sound and lighting.
MUSIC TEACHERS NATIONAL ASSOCATION
mtna.org
With nearly 22,000 members in 50 states, and more than 500 local affiliates, MTNA is the preeminent source for music teacher support, where members embody like-minded values and committment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.
MUSICIANS AT PLAY FOUNDATION
musiciansatplay.org
Musicians at Play presents concerts with world-class musicians which highlight the musical heritage of Los Angeles, and raise funds for music mentorship programs. Each year, over 4,500 children, parents, teachers and community members have participated through student performances, professional development workshops, master classes and panel discussions.
PERCUSSION MARKETING COUNCIL
playdrums.com
The Percussion Marketing Council's mission is to increase interest and engagement in drumming and percussion activities by advocating for music education programs, expanding access to percussion instruments, and inspiring music-making opportunities. PlayDrums.com connects the activities of our members, drummers, and percussion community.
RETAIL PRINT MUSIC DEALERS ASSOCIATION
printmusic.org
The Retail Print Music Dealers Association is a professional trade organization founded to address the special needs and interests of the print music industry. RPMDA is a forum for exchanging ideas and building bridges, and provides opportunities for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future.
